An end-to-end strategy to attract every segment of your target audience with well-researched activities.
You are posting regularly on social media channels. .
Your E-mail content is in place, but you haven’t segregated your mailing lists and are sending the same e-mails to everyone.
Your blogs are going up, but the keyword mapping and SEO checks are missing.
Basically, you have created a very simple digital marketing strategy which only covers the fundamentals but lacks some more depth.
Now, you’re wondering how to optimize!
Do these instances sound familiar?
So how would we plan your digital marketing strategy differently?
Urs Digitally uses an ROI-driven approach in which we create a well-researched strategy, analyze data, and then optimize the strategy so that you get the best bang for your buck
Our research wing will devote days and nights for finding out just what makes your customers tick. They’ll scout the web from Quora to social networks to blogs and groups looking for the right channels to promote your products. They are committed to connecting you to your exact target audience.
Don’t believe us? Here’s an example!
A few years ago, one of our prospective clients came to us with a unique dilemma. They said that since they dealt in carving tools for farmers, mechanics, plumbers, and electricians and had lately entered the DIY section, they didn’t think that Digital Marketing held any value to them.
But wait a minute! Why wouldn’t their target audience be on social media? Everyone is using Facebook these days.
So our research team spent the next few days looking for any signs to prove that a digital marketing strategy in India, especially in the manufacturing sector, is necessary.What they found was truly astounding:
Safe to say, our prospective client was not a prospect anymore and is with us to date!
Finding the right channel mix is just the beginning. Now we get to the next part which is understanding your Brand Persona.
Everyone has a personality - even brands!
Let's play a game. Fill in the blanks with the first word that comes to your mind:
The taglines and brand personas were defined decades ago but we still remember and relate to them.
That’s why, our job is defining and understanding the right brand persona for your business. It is the personality that differentiates you from your competitors and makes you relatable to customers.
In a digital marketing strategy, it becomes essential to understand what feelings your customers can take away from you. A brand persona gives you and us a clear idea of how we want your customers to feel. Thus, every other decision that follows is based on this very premise.
This brings us to the natural next question: what kind of people will be attracted to your products?
Want to know a secret?
Our Buyer Persona template is approved by the Buyer Persona Institute!
That’s how committed we are in finding out the right people who are interested in your products. From their daily routine to what platforms they are most active on to what they care about, what they would be searching on Google, these are all important considerations that ultimately lead us to the people with whom and platforms on which we should advertise. This gives you a strong digital marketing strategy and a string of quality leads who are likely to convert.
But, it matters what you communicate with them!
Over the years, we and our experienced leaders realized that each customer goes through a cycle. The steps of this cycle are called ‘micro-moments’ in marketing terms. The moment when they just want to know, after which they want to evaluate and then ultimately buy a product or service.
It is important to create targeted content for each of these moments to attract the customer and establish a relationship with them. By reaching out to them in these micro-moments, you are making sure that all their concerns are answered and you stay top of the mind for them when they are ready to buy.
Once we have recognized these micro-moments, we are now ready to create a moodboard to understand their emotions. Based on this, we create content or the exact questions they might be having and answer them. This leads to higher website visits or clicks on ads and more.
It also matters that you provide localised content. For example, if your target audience is the Benagli community, the digital marketing strategy in Kolkata will include communication in the regional language.
So where do we put what content? Let’s discuss that next!
Which micro-moment are people facing on which platform? What kind of format do they like to receive communication in? When we answer these questions, you could end up reaching out to people during the ‘micro-moments’ and create a lot of interest in your product.
So how do we manage to do all this for your brand?
A dedicated team that would look after your brand. This advisory team would consist of an account director, account manager, project director, and project manager who would be the custodians of your brand. They are the ones who will make sure that you are getting your ROI and that are satisfied with the result.
Armed with a digital analyst, production team, and a media planner, even the delivery team is always up to date with the latest trends and putting their best foot forward to get the best possible results.
A glimpse of what our clients say about us:
Anirban MitraVP- Marketing and Business Development, Shrachi Group
It was a revelation to work with Magne. We had started to work with you on an experimental basis; however, we have found a solid support system in you because of your approach towards the subject and in-depth research for your work. We look forward to working with you further.